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- 00:10:54.7
- 00:10:54.8 In the first segment called On Platform business, we will provide four types of services on the basis of this BeautyPlatform. Because the services are provided on the platform, we gave the name of On Platform to the business. The On Platform business provides four types of services: that is, advertising/solution services, transaction services, B-to-B fees services and B-to-C fees services. You may think that this segment is closest to the former Marketing segment. This business is about advertising as same as the Marketing segment, but new types of advertising approach such as collaboration with video ads and social services are added to this business. In the transaction service segment, we adopted a mall-like platform that allows manufacturers and brands to open their own stores, in addition to the E-commerce service provided @cosme shopping, our subsidiary company. As the B-to-B fees services, we offer a monthly fixed-fee service for each BID, while providing not only the premium service, but new fee-based services like Boombox for the holders of the User IDs. In order to increase per-user value of the @cosme site, we plan to strengthen our business foundation by consolidating our services into these four service categories. This is what we do in the On Platform business.
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