2016_4q_istyle_e
19/41 - Global Business(1)
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The third segment is called Global business. Scale of the global beauty and personal care products market has more than doubled in the past 10 years. In Japanese market, the market scale of ten years ago was 2 trillion yen, and is still 2 trillion yen. In reality, it was also 2 trillion yen even 20 years ago. I mean that the market has not grown at all. I guess that all of Japanese cosmetic manufacturers are saying “we should enter the overseas markets.” I know that we should also keep our eyes on the overseas markets. Among the emerging markets, Asian markets where user characteristics are very similar to those of Japanese have particularly grown. So, I think that we should invest in global business aggressively to show our presence in the markets in the future.
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