2016_4q_istyle_e
20/41 - Global Business(2)
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We set two main goals for the Global business. The first goal is to establish global common cosmetics and beauty database, and the second goal is to advance penetration of @cosme brand and consolidate its position. @cosme brand has been already known by many people across the world. All of them do not use the site named @cosme, but they know what @cosme is. The reason is that the @cosme labels are attached on exported cosmetic products. Overseas exporters can judge what and where they purchase just by browsing the @cosme. So, I often say, “@cosme is just like Billboard magazine.” I know the ranking of Billboard magazine, but I have not actually seen the magazine. I think that most people have not seen it. But, the ranking of Billboard magazine gives us the opportunity to buy records in record shops. Now, the @cosme brand is growing rapidly and we wish to utilize this opportunity aggressively.
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