2016_4q_istyle_e
31/41 - On Platform Business(2)
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00:18:59.1
00:18:59.2
Now, please let me talk by quoting some figures, because I think it is easier for you to imagine the scenarios. First, we wish to expand the scale of the platform, @cosme, and increase MAU from 14 million to 20 million, which means an increase by about 150%. In this process, we wish to increase paying members from 100 thousand to 400 thousand. 400 thousand users represent 2% of 20 million users visiting to our site. We are creating the services that can be operated, if only 2% of all the users subscribe to and pay the fees for them. In terms of paying members of B-to-B services, we wish to increase the issued ID from current 3,000 IDs to about 50,000 IDs. To do so, we will expand the target of the fee-based services from current cosmetic manufactures and various types of salons, to beauty professionals and retail stores. Next, please let me talk about advertising/solution services. We wish to increase the clients from current 650 companies to 1,200 companies. We have currently expanded the services not only to cosmetic industry, but also to overall beauty-related industries. As the result, our potential customer base has continued to expand. In addition, business volume per cosmetic manufacturer is increasing. If we increase our clients by 200%, MAU will grow by about 150%. So, I think that it is possible for us to increase sales by nearly 300%. This means that an increase in sales from 3.7 billion yen to 8.4 billion yen on the slide is a figure we can attain without much trouble. Next. I would like to talk about growth of transactions. Now, the site is accessed by 14 million people every month, but only 20,000 people or 0.1% users among them are redirected from our site to E-commerce and reservation service sites. We should steadily increase this number to 100,000 people, which is 0.5% of 20 million users. By increasing to this number, we can produce significant result. I think that by doing so, we can increase sales from 5.9 billion yen in FY 2016 to 15 billion yen. We are not announcing impossible figures; we are showing the figures that we think we can attain after calculating one by one.
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