2016_4q_istyle_e
33/41 - Beauty Service Business(2)
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We will also enter beauty services outside of cosmetics retail. The reason that our cosmetic retail business succeeded is that we aimed to develop a new IT-centered, retail business model. For example, existing cosmetic retails purchase products based on maker/wholesaler proposals, but we decide what we purchase based on data collected at @cosme and on the Internet. In addition, we have given training for IT-centered operation and organization management to our employees. More importantly, we have not used retail-based KPI, but introduced KPI based on web services. We think that this method can be applied to other services in an effective manner. In this fiscal year, we aim to operate one or two stores by applying this method. I do not know whether it will be hair salon or esthetic salon or nail salon. Anyway we will operate some kind of a store. We plan to open about 10 stores by FY 2020.
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