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- 00:24:52.5
- 00:24:52.6 Next, I would like to talk about our Global business. The main reason that we decided to expand our global operation was that we were able to produce some results in the Chinese market. I think that our own business methods have gradually started to bear fruits. In addition, we have accumulated expertise and experience to utilize @cosme in overseas markets. As part of this business, we announced the Best Cosmetics Awards in four languages and translated so-called mooks (magazines that feature word-of-mouth information) sold in the Japanese market for customers in the Chinese and Taiwanese markets. And most importantly, we established the global systems, human resource management and organizations to achieve our goals in this business. Because we had the structure to achieve sales of about 2 billion yen, we could decide to expand our operation to other countries. We will do various things including wholesale, E-commerce, store opening, site operation, cosmetic product development and M&A. At first, we will target five Asian countries with fast growth potential in the beauty market.
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