2018_3q_omron_e
22/50 - Healthcare: Basic Strategies
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00:17:40.8
I will start with our basic strategies: to enhance the 3 core categories and, going forward, to develop service businesses. First, the 3 core categories. I will start with the cardiovascular field. In this field, blood pressure is a key indicator. The BPM business is a core category for OMRON. In asthma treatments, nebulizers are a key device that deliver drugs to the lungs of patients suffering asthma attacks. For pain management, OMRON provides low frequency therapy devices that ease chronic pain. These are the core devices for the 3 focus fields. Our strategy here is to reinforce the core categories to continue to grow revenues. We are also aiming to develop service businesses. To date, we had contributed to cardiovascular health by selling BPMs, which led to a reduction in hypertension patients. We are now reaching the stage where the accumulated data can be leveraged to do more. Rather than simply measuring blood pressure, the data can be used to prevent major cardiac events. We are developing service businesses in this area. These are the two basic strategies for HCB.
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