2018_3q_omron_e
26/50 - OMRON’s Strengths
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In addition to growth in the underlying market, let us look at our competitive strengths, given the emergence of new entrants, particularly from emerging markets. We highlight 3 strengths. The BPMs, nebulizers and low frequency therapy equipment we develop and sell are medical devices. As such, they are subject to a regulatory approvals process as set out in the first strength. For BPMs in particular, as set out in the second strength, doctors use blood pressure data as the basis for making decisions about a patient’s condition such as adjusting prescriptions. As such, being well trusted for accuracy is very important. The third strength is our established retail presence. Our long history of operations from 1961 has allowed us to develop a robust global retail network over time, which we consider to be yet another strength.
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