2018_3q_omron_e
35/50 - Challenges in Treating Hypertension (Japan)
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00:25:32.1
We look at the reasons why this is the case, using Japan as an example. The hypertension population in Japan is estimated at 43 million but only 13% are being successfully treated with medications to control blood pressure. Achieving Zero Events is impossible unless we can address this fact. What we are trying to do is to offer services that can change patient behaviors. The first is to ensure that patients that become aware that they have high blood pressure seek proper treatment. Other behavioral changes are to have such patients regularly take blood pressure readings and to ensure compliance in taking medications. By providing services that support changes in behavior, we hope to increase the number of hypertension patients that are successfully able to control their blood pressure. We also hope to contribute by providing personalized diagnosis and treatment. Hypertension itself is not a disease but a syndrome, in which the high blood pressure is a symptom of other conditions. There are many potential causes of high blood pressure, such as high blood viscosity, hardened arteries or heart problems. Therefore, in order to lower blood pressure, you must first identify the cause of the high blood pressure. Lower blood pressure is contingent on prescribing the correct medication to address the root cause. Some of you may believe that controlling blood pressure is simply a matter of taking medication, but in fact, proper treatment requires personalized treatment.
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