2018_3q_omron_e
38/50 - Potential Markets Related to Blood Pressure
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00:29:13.0
Doing so will allow us to grow our business. As noted earlier, BPM equipment sales volumes will grow in line with patient population growth. If we see increased adoption of home ECG equipment, that will also contribute to higher revenues. For BPMs, there is still room for growth as we see continued improvements in penetration for home measurement equipment, and also a move to have each individual patient have their own home-use measurement equipment. Therefore, growth potential on a volume basis for BPMs is still very high. On top of growth in the patient population, the migration from hospital-only readings to home readings and a shift to each individual having their own equipment should support significant market growth. As I noted earlier, new services using data analytics of vital signs, will also contribute to a larger market, as it shortens the lead time necessary to identify the appropriate medication or treatment program for a given individual. We believe such services will also support revenue growth for OMRON.
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