In line with our internal plans, Q1 results were favorable. As you can see, we achieved new record highs for sales, gross profit and GP margin. We view GP margin as a key management metric; we were able to further improve our ability to generate profits, with the GP margin rising to 41.8%.
This result further adds to our conviction that we have firmly established a virtual cycle of growth, where we leverage higher profits to fund future growth investments.
Although operating profits declined in Q1, this was in line with plan. I will explain in more detail on the next page.