2019_4q_omron_e

28/39 HCB: Strengths and BPM Business

In order to achieve Zero Events, it is first necessary to provide the market with high quality equipment. One such device is our BPMs. Our BPM business boasts a dominant global market share of 50%, positioning ourselves well ahead of our competitors. Many OMRON BPMs are being used in medical facilities. OMRON equipment is also often used to provide clinical data to medical professionals. We have 3 strengths that we have developed through our own efforts over many years. The first is the superior accuracy which has made our product highly trusted by the medical industry. In other words, we have strong medical brand recognition. The second is our know-how in securing device approvals under the Japanese Pharmaceutical Affairs Law or the FDA in the US. The third is a solid base of global sales channels. On the back of these strengths, our BPM sales are growing 10% annually, contributing significantly to HCB growth. However, measuring blood pressure is merely a first step. We believe that we can contribute to Zero Events by sharing blood pressure data with doctors and having the doctors leverage this data to provide treatments that are optimized for individual patients.