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11/60 Corporate Social Responsibility①

We’ve communicated our “aim to eliminate fatal traffic accidents”. We set out this goal not because we launched EyeSight 10 years ago but because it is based on our way of thinking that is rooted in SUBARU's DNA. As you may all know, SUBARU traces its root back to an aircraft manufacturer. For aircraft manufacturing, the fundamental thought in design is safety first. Even SUBARU 360 that was launched about 60 years ago developed based on the thought of “'Safety-first' because cars carry the most precious cargo, human lives”. It has been constantly passed down to SUBARU engineers and their car manufacturing practices over generations. Therefore, we are serious about the aim to eliminate fatal traffic accident and we will show you our plans toward this goal later.