2020_subaru_technicalmtg_e

15/60 Maintaining the Spirit of SUBARU in the Coming Age

What I would like to talk about today is “SUBARU-ness” (attributes that make a Subaru, a Subaru) in the coming age. However, I believe it is necessary to talk about “What SUBARU has delivered” before talking about SUBARU. SUBARU has won customers’ empathies and trusts. In other words, SUBARU is a brand that has a strong emotional connection with customers. All over the world, we can find many SUBARU fans. I would like to start with why our customers have become fans of SUBARU, and what aspect of Subaru has made them so.