2020_subaru_technicalmtg_e
22/60 A TV Spot for the U.S. Market

【テロップ】
※各テロップ文字をクリックすると該当の場所がピンポイントで閲覧できます。



【ノート】
This is a TV spot aired in the USA. I think many SUBARU drivers have experiences like this. The EyeSight, which applied automatic emergency braking in the spot, has been improved for better safety performance for more than 20 years and lead to what it is today. At that time there were no established criteria for automatic braking system like those we have today, so we had to thoroughly consider how we can effectively protect customers from accidents when determining the function of EyeSight. This means that the original focus of our development was not about ratings, but on real-world safety. We believe this is an example of “SUBARU-ness”.