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50/60 Customer Expectations and Improvement of Fuel Efficiency

According to a user survey conducted in the USA, which is our biggest market, the four reasons that SUBARU vehicles are purchased with greater expectations than those of other brands are: ‘safety features’, ‘AWD availability’, ‘holds road well during hazardous driving’, and ‘Fun to Drive’. The blue parts in the left map indicates the states where Subaru has larger sales volume. Our customer base is stronger in the snowbelt regions and the proportion of the customers who drive on unpaved roads is overwhelmingly higher than that of other brands' SUVs. This means that SUBARU cars are used by many customers who need AWD due to local weather conditions and/or vehicle usage. For this reason, it is our mission to develop environmentally friendly AWD vehicle.