2020_subaru_technicalmtg_e
6/60 Is SUBARU “Different” from Others?①

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【ノート】
What does it mean to be “different”? First, I would like to introduce you to some scenes our employees often experiences that indicate Subaru is something different from others. As shown in these cases, many people voluntarily and passionately talk about SUBARU. ・From someone meet for the first time, he or she starts talking about SUBARU and his/her stories with SUBARU. ・From survey firm staff, they report that SUBARU customers often speak passionately during interviews. ・From immigration officers, he or she starts talking or asking questions about SUBARU cars once they notice that we are working at Subaru.