We think that the functional values that Subaru vehicles provides their matches with the customers’ expectations, through the life with Subaru.
Moreover, the customers come to feel and express their life-enriching benefits, not just the functional values.
Followings are the three key words which wraps up expressions from our customers worldwide.
Safety:
Encompasses compassion for beloved families and friends
Longevity:
A driver’s attachment after long years of usage, a brand reminds the precious memories etc.
Adventure/Versatility:
A brand enriches their life and leisure time.