2015_4q_fpco_E
14/29 －Products Strategy Development of products matched with customers’ needs
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00:06:21.0
What is more, our two OPET extruders are now in full operation. This held us back quite a lot the year before last for about two years but, even in such circumstances, our profits always climbed. However, the price war was the kind of price war we should not have fought and during that time our profits fell. I believe that the environment at the moment is very good for us. Firstly, we have always done business based on new products with functional designs and forms and, over the past last few years, Multi FP foamed containers are growing rapidly. For a time, during the price war, they were slow, but now the they are growing considerably. And then there is OPET. This, too, has been a struggle for two years or so, but the OPET extruders are now in full operation and, in February, the plant in Gifu-Hashima is going to be more or less completed, This will house OPET extruder No 3., and I expect to be able to put this into operation in March. The productivity of Extruder No. 2 is better than that of Extruder No. 1, but the productivity of Extruder No. 3 will be even better. Extruder No. 4 will be better still. We plan to introduce Extruder No. 3 and Extruder No. 4 to plant in Gifu-Hashima. We made this using transparent PP in addition to such new material. We plan to market products combining this PP lid with OPET. When it comes to mass production, PP costs less than OPET. I believe that by mass producing the most competitive and the most distinctive sheets in the future, we will be unbeatably strong in the field of transparent containers. As well as having such new products, I believe that, by the end of the year, probably around 75% of PET will be Eco APET. We do not have enough sheets, extruders for making Eco APET. These are coming, around two extruders are coming. One of these, the one that will come last is a PET extruder at Gifu-Hashima. A change will be made to OPET extruders and PET extruders. Such new products will be a huge advantage for us. As I just said, they cost less than the products we are selling now that are made from sheets we buy in from outside. Depreciation is very high for our new products, too. On the other hand, the assets for this OPS are already depreciated because it’s machinery that is 30 or so years old. These are the prices currently being offered by our competitors. Under these conditions, we are quite strong in the transparent container field, and, with this amount of new products on this scale, I don't want to boast, but I believe we are a manufacturer that can say it will maintain its position.
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