2015_4q_fpco_E
15/29 -Initiatives to Recycle Terrestrial Resources
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00:09:48.9
At the same time, you may be concerned that we are equipping ourselves at a fast pace. However, during the peak period this May, there was one day when there was a peak comparable to December. It passed without incident. I imagine that if Hachioji had not been in operation, we would have probably been in a lot of trouble. At the same time, we would probably have let several hundreds of millions of profit fly away, and sales would have had to do a lot of back-pedalling to patch things up afterwards. I believe that our upfront investment in distribution was a great help to this Golden Week. The next challenge is O-Bon. So what are we doing to prepare for O-Bon?. We are now steadily making preparations so that we can cope with O-Bon. In terms of the products that will increase sales in the run-up to O-Bon, transparent PP containers will start to grow rapidly, and we are also producing OPET. As for OPET lids, for products with large shipment quantities, we have reverted to OPS. We are releasing new products using OPET. We will release new container products with OPET lids because we want to use OPET for new products. That's what we're doing. This is because the companies that buy them hardly know the difference. Costwise it's better for us to use OPET than to go back to OPS, but for bento boxes with new designs and shapes, we will use OPET. In this respect, we ourselves are creating the kind of market where there is the least amount of price competition This brings me to the subject of C02. COP21 will be held in Paris in December and countries around the world will be making a fuss in the run up to this. In Japan, too, corporations will probably be made to set quite strict goals and told to meet them. Under such circumstances it is still difficult to tell what price strategies competitors will come up with. We should keep pushing our original products in the same way as we have before. One such product is the product that you can steam that I showed you, which has not been as much of a talking point as I thought and is also not growing in terms of volume. The people watching the TV commercial don't get it. And the people who use it are now telling others that it's a handy product. We are also being told to do bento boxes you can steam as well. People are telling us they want to work with us. It's like when an idea gains acceptance, proposals spring up all at once. This product you can steam has already been around for three years and in the third year I think we are now in a position where volume will generally grow.
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