2017_2q_エフピコ_英語
11/32 － Product Strategy Original products
【テロップ】
※各テロップ文字をクリックすると該当の場所がピンポイントで閲覧できます。
00:07:55.4
Simply put, we now have a huge variety of microwavable sheets. As far as the microwavable function alone is concerned, our biaxially stretched O-PET and PET products also withstand up to 80 degrees Celsius. They have the same properties as the transparent OPS that is currently used. So, the strong resistance to oil and acid is an advantage. The existing OPS attracts complaints about poor resistance to oil and acid. In this sense, our O-PET sheet has a unique competitive edge. With its superiority, the Multi FP will continue to grow till around March, if we step up our production. Based on this, we say that we will boost sales and income now at every occasion. This market will expand even if we leave it unaddressed. It will expand with its extra value. In addition, users have been finding various ways to sell and it has made the sales grow. Take soup, for example. Makers have been manufacturing soup with lots of solid chunks of vegetables and meat etc. We have been able to develop containers with great functions to the degree that we have received high marks from our users, saying that they generated their advantages by accepting our proposal. Consequently, our products made customers happy, but some doubt whether we can continue this. We undertake research, and what comes next? The answer may be to disseminate the transparent polypropylene products with these functions. Products like the Multi FP still have growth potential. Ramen noodles taste really great if they are boiled at 100 degrees. This was impossible with the existing containers. Therefore, we are encouraging supermarkets to study more, since they can cook really delicious food on their own and sell them. We produce sheets with different functions that we advise customers to use. This drives market growth. Another point is that we foresee that the market will grow by around 10 billion yen every year in the next two or three years. We have long worked to broaden the lineup of microwavable containers. This gives us a major advantage that allows us to be bigger. As a manufacturer, we engage in the appropriate development to provide this lineup of products. The development that we are proud of.
【ノート】
