13/32 － Product Strategy Original products
And as I have repeated many times, the market is expected to grow 2% to 3% at least. In addition to our prediction that selling approaches targeting uses for the microwavable function will increase, we expect products for foods in bowls heated with high temperature will bloom. They withstand temperatures of up to 100 degrees. A bowl of rice with topping is good, and different food items for this container will be developed. As a result, our high heat-resistance containers will sell better. Since supermarkets will try various things, the overall market will start to follow the use of Multi FP. The lids made of Multi FP are good examples. They are polypropylene. It is possible to imitate our lids using polypropylene sheet, but it is impossible to make it into this sharp form at a cost comparable with ours. It is also time-consuming. This shows how difficult it is to form this material. We have worked on developing polypropylene forming technologies for 10 years, and we can do it. We did the same for PET and polypropylene as well. No competitor in the industry has such technology. They copy our products and submit samples, but they cannot match the price. As a manufacturer, a company worth 170 billion yen has to be able to do the development on their own at this level, although I have no intention to boast about it.