17/32 － Home Meal Replacement (HMR) Market: Today and Tomorrow
Meanwhile, the Nakashoku or home meal replacement market is steadily expanding. It has now exceeded 9 trillion yen according to the statistics. I believe that this market is growing at a rate of around 300 billion yen per year. According to a survey conducted by Nikkei Market Journal, an increasing percentage of the respondents aged 60 and older purchase prepared food. This is because it is cheaper than purchasing all the ingredients for preparing the same dish. When I spoke to the manager of a supermarket, he told me about the shift of supermarket management from fresh food ingredients to prepared foods. But what I would suggest is to capture the eating-out market, which still has a size of as large as 24 trillion yen. Convenience stores are successful in this regard. For the purpose of following suit, we need to upgrade the food quality. In other words, it is necessary to improve the taste to the level of food served in restaurants. I will now talk about our thoughts regarding what we can do as a manufacturer of containers under these circumstances.