2017_4q_fpco_e
17/34 － Capabilities for Development and Proposals to Create Markets
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00:10:54.1
We have developed a very good material with Multi FP. It allows uncooked food items to be sold as ready-made food, and enables consumers to eat it in a state in which it has just been prepared by simply microwaving it. We will work to develop products based on this. I coined the name Namakara Sozai and gave it to the product. It conveys the expectation that consumers will microwave a package of fresh vegetables and meat before eating it. Given that no flame is used, this product has begun to burgeon. We offer a style of eating hot food prepared by microwaving in the HMR sector. Its market is currently being established. We have already developed items for the summer. I assume that the selling spaces for it will probably increase rapidly this coming winter.
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