13/26 － Results by Segment
◎This shows the status of our Domestic Passenger Operations. ◎The figures on the left show an analysis of the factors for the 7.7 billion yen increase in first half revenues. ◎Passenger number factors resulted in a 15.5 billion yen increase in revenues due to the aggressive marketing of “Tabiwari” promotional fares as a strategy to address low-demand flights under the firm trend in overall demand. ◎On the other hand, unit price factors resulted in a 8.0 billion yen decline in revenues due to changes in our passenger class mix, among other factors. ◎As you can confirm from the graph on the right and on page 17, we have steadily increased load factor through the optimization of supply to demand. This increased to 71.5％ during the second quarter and was at 68.2％ for the first half, both figures representing record highs for the respective periods. ◎Please turn to page 20.
◎These are our results by segment. ◎Revenues increased year-on-year not only for the Air Transportation business but for all other segments. ◎Now, I will go over the details of our Air Transportation business. Please turn to page 16.