6/27 - ANA Hawaii Strategy


◎ Beginning at the end of May, we have introduced two Airbus A380 aircraft into service on our Honolulu route. At this point, I want to reiterate the ANA Hawaii Strategy we are pursuing currently. ◎ The first point I want to address is restructuring our business model based on overwhelming seating capacity. We are leveraging the characteristics of ultra-wide-body aircraft to introduce new products, including First Class and COUCHii seats. At the same time, we are introducing services truly worthy of a resort-destination route. Further, we are providing more opportunities for customers to use mileage and expanding our lineup of travel products to capture a wider range of passengers. ◎ The second point is our contribution to the local Hawaiian economy. We intend to sponsor events with local entities, participate in environmental protection activities, and contribute in other ways to the community of Hawaii. We will sponsor the ANA HONOLULU MUSIC WEEK, a new music festival held in cooperation with the State of Hawaii and Honolulu City. We intend to make this a traditional event every November as a new way to add to the charm and attraction of Hawaii. ◎ The graph on the right shows passenger numbers for the first half of the fiscal year. ASK and RPK both grew 1.3 times compared to the prior fiscal year, off to a smooth start. In the past, we operated our Honolulu route mainly using mid-body aircraft. The measures I discussed and the introduction of the Airbus A380 has resulted in steady growth in demand. As a result, load factor has remained above 90 percent, on par with past performance. As we progress in our Hawaii Strategy, we will expand our share of Japan-Hawaii passengers, which we intend to leverage into greater overall competitiveness for the ANA Network. ◎ Please turn to page 8.