2016_4q_fpco_e
17/33 - Strategic Investments
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00:10:06.5
Thus, instead of sales we have set ordinary income of 20 billion yen as a target. In other words, we will strive to achieve ordinary income of 20 billion yen. Given the current situation, what our competitors are doing, and their sales and development capabilities, I think that we will definitely be able to achieve the 20 billion yen target relatively soon. This is the environment in which we find ourselves. Looking at the industry, our costs are declining everywhere, but costs are rising in other companies. Thus, we have reason to be confident. Although I feel sorry to say that other companies do not develop new products like us, which means that we are a company which develops new products beyond imitation, at the same time we are a little concerned. Gradually we are seeing more and more users buy only FP Corporation products. But we wonder if our users are all right. One way to avoid this risk is not to buy all of your products from only one company. When people buy from only one company, there is always the risk that they may suffer if something happens to that company. So we wonder if you should explain them that we need to deliver extra items of inventory. That said, all of our products are better in quality and cheaper in cost than existing products, so our overall costs are declining. In this environment, the 500 billion yen market will grow to between 510 billion and 520 billion yen. The containers we make account for about 130 billion yen of this market. This means that the share we have a share has neither expanded too much nor has little no room. Given the situation as it stands now, I think that we will be able to expand our share of the container market to 40%. If you ask how long it will take, I would say that we will get there within five years. You may think this sounds rather bullish, but I believe that FP Corporation is in an environment where achieving this target is just a natural outcome. When we reveal our plan to keep increasing sales and profits in this environment, there will be those who will question whether that can be done. To steadily achieve this goal, we will make investments for the future. Thanks to these investments, I believe we will almost certainly be able to increase the market share with profits, and that we will be able to expand the market for our products for microwaves and record a significant amount of sales. I had some time to myself before today's meeting, so I walked around the food floor in the basement under the main store of Mitsukoshi Department Store. Just as I expected, many shops were using our products. Some shops also used the Doris Cup. Like a flower bursting instantly into bloom, I believe that microwaveable containers like Doris Cup, which we have been marketing for three years, will experience rapid growth after summer vacation. We said that these are value-added products, but in fact we do not have a competitor. Likewise, we have no difficulty in setting unit sales prices.
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