2016_4q_fpco_e
21/33 ■For Expansion of Corporate Value
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00:18:09.8
To explain using numbers, the market for home-meal replacements has expanded to 1,050 billion yen over the past three to five years, up 750 billion yen for the past three years, or about 250 billion yen a year. What are the factors driving this? There are several, but a major one is that the number of those in double-income households has increased 11 million, while the number of full-time homemakers is 7 miilion. Now, the number of households in which both adult members have outside employment is larger than that with full-time homemakers. The most important factor, however, is that people are dining out less frequently. Convenience stores have also taken these people as their customers. Some people may say that food at convenience stores are better now. But although the market for home-meal replacements has exceeded 9 trillion yen, the market for eating out is still as much as 24 trillion yen. So I am suggesting to the managers of supermarkets that we aim to take, say, 1 trillion yen from the eating-out market. So, what do we have to do? We have to make prepared food much more delicious. The biggest factor in the growth of convenience stores is that their products have become much better tasting over the past five years or so, as many of you may realize. In the past, there was the image that lunch boxes at convenience stores were bad for your health. Today, few people would say such a thing. We have been thinking about what we can do as a container maker in the area of prepared food that tries to take in the growing market for home-meal replacements and eating out.
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