2017_2q_エフピコ_英語
9/32 - Product Strategy Expansion of original products and development of high value-added products
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00:04:25.0
First, around this past October, the number of ways for using microwavable containers as Multi FP has been growing with lots of variations four or five years after the development started. Four years after development, the number of ways for using these products started to increase in October. This happened in the fifth year after the start of development. I presume that it will increase more drastically going forward. Since those containers have multiple food preparation functions, users try different things on their own to achieve an advantage. New selling approaches are now being introduced in the market. And this is not our peak with these products. General supermarkets have begun to start taking these approaches. This Multi FP is one of our materials that we are strongly confident about. It earns appropriate profits, and the growth rate reached or exceeded 20%. Our growth is one thing, and then there is another, which is the transparent forming of polypropylene. It is so technically challenging that experts are doubtful about it. However, it is very low-cost. Polypropylene is resistant to oil and acid and has a withstanding temperature of 110 degrees Celsius. I have no idea how far it will evolve. We believe the bigger potential of this PP sheet is yet to show. However, the cost will be completely different if competitors try to imitate us. Our strength is our capability of making polypropylene into different forms, although PP is the material the most difficult to form. We have an advantage in that. I believe that transparent polypropylene will be the mainstream in the future. This material is the lowest in terms of cost and the best in terms of characteristics. To repeat, this resin is resistant to oil, acid and to a certain temperature zone. The fact that we hold a low-cost but significant technology allows us to predict our growth with confidence.
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