2018_2025_step_e

20/22 Market Strategy－Sustainable growth based on focus strategy－

The next topic is market strategy. We will aim for steady sales growth with the U.S. as a growth driver and plan to achieve sales of 1.3 million units worldwide in 2025. In the U.S., we will aim for a market share of 5%. If, for instance, total demand in the U.S. is 17 million units, this means we will aim for U.S. sales of 850,000 units. Although Japan remains an extremely difficult market, we want to reliably maintain the current level of sales in our home market. We will aim for growth in Asia, Russia, and Australia, which we have targeted as growth markets. We plan to increase sales in Asia in particular, taking advantage of the production launch of a new Forester at a CKD assembly plant in Thailand to start operation in 2019. In Europe and China, markets where we are struggling, since markets and government policies in individual countries are constantly changing, we will update our strategy on a rolling basis to speedily respond to these changes while maintaining our current sales volume. Also, our production capacity to support this sales plan is shown in the table. Since we have secured a level of production capacity that generally corresponds to our current sales plan, at this time we plan no major capacity increase. We aim to demonstrate our maximum potential by effectively utilizing the available capacity.